IQOS - Philip Morris Chooses Modular Design

For future events, Philip Morris marketing has opted for modular architecture from Modulap. With sets of several Lightboxes, Lightsticks, Lightframes and Lightcubes, it is possible to create adequate Brand Spaces for different locations - quickly, flexibly and without any tools. The styles range from straight-lined versions to open and playful set-ups. Depending on the requirements, the cubes are used as standing and meeting tables or stacked as large-volume steles that are visible from afar. Thanks to the RGB-controllable light contours and LED counters with all-round branding, the minimalist graphics of the Brand Spaces are almost completely blended into the Modulap elements - for a uniform, cohesive impression. Thanks to color control, the lighting colors can be matched to the current themes, such as the IQOS campaign shown here. To ensure that all event teams can optimally use the potential of the Modulap system and that all staff members are familiar with the elements from the very beginning, the team was included in the conception and given appropriate training.